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Three Warning Signs Beneath Canada’s Market Rally

Why Valuations, Leverage, and New-Issue Activity Deserve Your Attention

Strong Canadian markets can continue rising even as financial risks accumulate beneath the surface. When portfolio values are increasing, it is easy to become more confident, accept greater risk, and assume recent conditions will continue. Three current indicators suggest that you should approach the Canadian market with measured expectations. Elevated valuations, high household leverage, and increasing new-issue activity do not guarantee an approaching correction, but they provide reasons to review your portfolio carefully.

Strong Performance Can Conceal Risk

During the 12 months ending July 31, 2026, the S&P/TSX Composite produced a total return of approximately 32.3%. Strong performance across financials, energy, dividend-paying companies, and other value-oriented sectors helped lift the Canadian market.

These gains have benefited investors, but they have also increased the prices being paid for many financial assets. As valuations rise, future results become increasingly dependent on companies meeting elevated earnings expectations.

A strong market is not automatically overvalued, and rising prices do not mean an immediate decline is necessary. The concern is that higher prices can leave less room for disappointment if economic growth, earnings, commodity prices, or interest-rate conditions change.

Warning Sign One: Elevated Valuations

A company’s valuation reflects the relationship between its share price and financial measures such as earnings, cash flow, or assets. When valuations are elevated, you are paying more today for each dollar of expected future financial performance.

The Bank of Canada’s 2026 Financial Stability Report concluded that equity and corporate debt valuations remained elevated. It also noted that earnings expectations for the S&P/TSX Composite were well above their historical average, with expected growth of approximately 25% for 2026.

Strong earnings growth could justify higher Canadian equity prices. The risk is that optimistic expectations may already be reflected in those prices, making them more sensitive to results that fall short.

Valuation cannot tell you when a market correction will begin. An expensive investment may continue appreciating for a considerable period, while an apparently inexpensive company may remain weak because its business faces genuine challenges. Starting valuation can still influence your long-term return. If you pay an unusually high price, the company may need to deliver exceptional results simply to meet the expectations already reflected in its share price.

You should therefore evaluate what assumptions are required to justify the current valuation. Consider whether expected earnings growth is realistic, whether cash flow supports the valuation, and whether the company has enough financial strength to withstand less favourable conditions.

Warning Sign Two: High Canadian Household Leverage

Leverage refers to the use of borrowed money. Borrowing can help households buy homes, invest in businesses, and manage long-term financial commitments, but high debt can make the Canadian economy more sensitive to changes in interest rates, employment, and asset prices. Statistics Canada reported that household credit-market debt reached approximately $3.25 trillion during the first quarter of 2026. The ratio of household debt to disposable income increased to 179.6%, representing roughly $1.80 of debt for every dollar of disposable income.

This leverage does not mean Canadian households are uniformly under financial pressure. The Bank of Canada has reported that households have generally remained resilient and that financial stress has stabilized, although debt levels remain elevated and some households have limited financial flexibility.

High household debt still matters to your investment portfolio because of the Canadian market’s structure. Financial companies represent more than one-third of the S&P/TSX Composite, while consumer businesses, real estate, utilities, and other sectors can also be affected by household spending and borrowing. If mortgage payments rise, employment weakens, or home values decline, highly indebted households may reduce spending. That change can affect loan growth, credit losses, consumer demand, housing activity, and the earnings of Canadian companies.

Leverage within your own financial strategy also deserves attention. Borrowing to invest can magnify gains while markets rise, but it can also magnify losses and create pressure to sell when prices decline. If your investment borrowing has increased alongside your portfolio value, review whether the strategy remains appropriate under less favourable conditions. Your ability to service the debt should not depend on markets continuing to rise or interest rates remaining at a particular level.

Warning Sign Three: Increasing New-Issue Activity

Strong markets often encourage companies and investment-product providers to raise capital. Investors become more willing to support new offerings, while issuers attempt to take advantage of favourable valuations and demand.

Through June 2026, the Toronto Stock Exchange reported 209 new issuers, up about 49% from the same period in 2025. The number of initial public offerings increased by about 42%, while the amount raised through IPO financings rose by approximately 240% to more than $2 billion.

These figures require context because TSX listing activity includes exchange-traded funds, Canadian depositary receipts, and other investment products in addition to operating companies. An increase in the number of listings does not necessarily indicate that speculative businesses are flooding the Canadian market. The amount of capital being raised still provides useful information about investor confidence. When demand is strong, companies and other issuers may be able to raise money at more favourable valuations and under less restrictive conditions.

Increasing new-issue activity becomes more concerning when investors focus on narratives rather than business fundamentals. A newly listed company may have an attractive growth story but limited operating history, uncertain cash flow, or a valuation that assumes years of successful execution.

You should evaluate a new issue with the same discipline applied to an established Canadian company. Consider the issuer’s balance sheet, use of proceeds, competitive position, management, cash-flow outlook, valuation, and any restrictions affecting existing shareholders.

Red Flags Are Reasons to Prepare, Not Panic

Valuations, leverage, and new-issue activity cannot predict exactly when the Canadian market will decline. Each indicator can remain elevated for an extended period, and strong companies can continue creating value even when broader conditions appear expensive. The significance lies in how the indicators interact. Elevated valuations can increase sensitivity to disappointing results, leverage can intensify financial pressure, and strong new-issue demand can reflect increasing investor confidence or reduced selectivity.

Together, these conditions suggest that you should be disciplined about the price you pay and the risks you accept. They do not suggest that you should abandon a suitable long-term investment strategy. Selling every investment because warning signs are present can create its own risks. You may generate unnecessary taxes, miss further gains, or remain outside the market during a recovery if a decline eventually occurs.

Review Your Portfolio While Conditions Are Strong

A strong market provides an opportunity to review your portfolio before pressure increases. Consider whether recent gains have caused individual companies or sectors to become larger than intended, particularly within financials, energy, resources, and dividend-oriented holdings.

Review the assumptions supporting your largest positions. Are expected earnings and cash flow sufficient to justify current prices, or does the investment require unusually favourable conditions to succeed?

You should also examine your personal leverage, liquidity, and upcoming financial obligations. If you use borrowed money to invest or expect to withdraw funds in the near future, determine whether your strategy would remain manageable during a meaningful Canadian market decline.

Rebalancing may be appropriate when strong performance pushes your portfolio beyond its intended risk level. The decision should account for your registered and non-registered accounts, taxable gains or losses, income requirements, and broader financial position.

Creating Confidence Through Discipline

Warning signs do not eliminate the possibility of further Canadian market gains. They remind you that strong returns can encourage overconfidence and that the risks within your portfolio may increase gradually while conditions appear favourable.

Brook Wagman Wealth Management & Planning works with you to evaluate Canadian equity valuations, portfolio concentration, liquidity, leverage, and long-term financial objectives. Through coordinated financial planning, active portfolio oversight, and ongoing guidance, you gain a clearer understanding of the risks you are accepting and whether they remain appropriate.

Speak With a Brook Wagman Wealth Management & Planning Team Member

Valuations, leverage, and new-issue activity are reasons to prepare, not panic. Reviewing your strategy while markets are strong can help you make deliberate decisions before changing conditions create emotional pressure.

If you would like to discuss your Canadian investment portfolio, current risk exposure, or whether recent gains have changed your asset allocation, speak with a member of the Brook Wagman Wealth Management & Planning team today. A coordinated review can help ensure that your strategy remains aligned with your objectives and financial capacity.

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This newsletter has been prepared by Brook Wagman Private Wealth, and expresses the opinions of the author and not necessarily those of Raymond James Investment Counsel Ltd. (RJIC). Statistics, factual data and other information are from sources RJIC believes to be reliable, but their accuracy cannot be guaranteed. This newsletter is furnished on the basis and understanding that RJIC is to be under no liability whatsoever in respect thereof. It is for information purposes only and is not to be construed as an offer or solicitation for the sale or purchase of securities. RJIC and its officers, directors, employees and their families may from time to time invest in the securities discussed in this newsletter. This newsletter provides links to other Internet sites for the convenience of users. Raymond James Investment Counsel Ltd. is not responsible for the availability or content of these external sites, nor does Raymond James Investment Counsel Ltd. endorse, warrant or guarantee the products, services or information described or offered at these other Internet sites. Users cannot assume that the external sites will abide by the same Privacy Policy which Raymond James Investment Counsel Ltd. adheres. Commissions, trailing commissions, management fees and expenses all may be associated with mutual funds and the use of an asset allocation service. Please read the prospectus of the mutual funds in which investment may be made under the asset allocation service before investing. Mutual funds and other securities are not insured nor guaranteed; their values change frequently and past performance may not be repeated. Raymond James portfolio managers are not tax advisors, and we recommend that clients seek independent advice from a professional advisor on tax-related matters. This newsletter is intended for distribution only in those jurisdictions where RJIC is registered as a portfolio manager. Any distribution or dissemination of this newsletter in any other jurisdiction is strictly prohibited. Securities-related products and services are offered through Raymond James Investment Counsel Ltd. Insurance products and services are offered through Raymond James Financial Planning Ltd.